About Jocelyn Ruiz
Business Broker & Exit Strategy Advisor helping business owners navigate valuations, buyer negotiations, and confidential sales across Southern California.
Jocelyn Ruiz
Business Broker & Exit Strategy Advisor
First Choice Business Brokers Tustin
CA DRE License #01094162
"I work with business owners who are thinking about selling, retiring, stepping back, transitioning, or simply trying to understand what their business may be worth."
Before a business is introduced to buyers, there are important questions to work through: value, timing, confidentiality, buyer readiness, financing, financial presentation, advisor coordination, and what may need to be prepared before the business goes to market.
I look at the whole picture, the owner, the numbers, the buyer's point of view, the financing reality, the timing, the story behind the business, and the reputation you worked hard to build.
30+ Years of Deal Experience
With more than 30 years of experience across real estate, mortgage, and financing, I bring a practical lens to business brokerage. I also hold the Certified Negotiation Expert designation, which supports the way I approach offers, buyer conversations, terms, and deal structure.
My goal is to help you feel informed, protected, and supported before you make a major decision. Whether you plan to sell immediately or are preparing a 2-year exit horizon, having an experienced partner ensures every step is executed with precision.
Core Principles & Approach
- Uncompromising Confidentiality: Strict buyer vetting and non-disclosure protocols to safeguard your business identity.
- Certified Negotiation Expertise: Expert guidance on transaction terms, buyer financing, and seller notes.
- Personalized Partnership: Direct communication with Jocelyn Ruiz throughout every step of the transaction.
Office Location
2522 Chambers Rd, Suite V-188
Tustin, CA 92780
Licensing & Affiliation
First Choice Business Brokers Tustin
CA DRE License #01094162
Service Area
Tustin, Orange County, and surrounding Southern California communities.
Connect With Jocelyn Ruiz
Start a confidential conversation regarding your business goals, valuation questions, or timeline.